At Home needed a retail card that resonated with its customers and enhanced the shopping experience. In a highly competitive market, consumers were looking for an attractive acquisition offer, flexible financing options, and a rich value proposition for rewards. As part of its RFP, At Home required creative advertising collateral that set the stage for robust, consumer-facing messaging. The challenge was twofold: craft persuasive proposal material to win the contract and, once awarded, integrate a cohesive, compelling narrative that connected financing benefits with the home décor lifestyle that At Home represents.

As a senior copywriter at Synchrony, I collaborated with the business development team to develop a suite of advertising collateral that spoke directly to the target audience’s desires. I created copy that underscored the practical advantages of the card and inspired the aspirational lifestyle of At Home customers. Our team created a full suite of digital and print assets, featuring homey headlines like “Unlock the rewards” and “Make room for something rewarding.” Our integrated creative approach was instrumental in Synchrony winning the contract with At Home and paved the way for a successful, unified marketing rollout that drove card adoption and deepened customer engagement.